Why People Still Continue To Search For Latest Updates On SEO Even Today?

Taking into consideration every change both big and minute that has taken place of late with Google such as Penguin, Panda and Hummingbird to name a few, most people have become curious whether search engine optimization still remains significant or is a fad which has fallen. Well the answer here is SEO was and continue to remain vital as ever. In fact search engine optimization is a tactic which every online business owner should incorporate in their online marketing strategy owing to the fact that people still search for latest updates on SEO.

4 business benefits of posting SEO updates and news daily

The top 4 advantages that a business can gain by posting SEO news and updates on a daily basis include,

• Highly affordable- Search engine optimization is an affordable means of getting the word out both on one’s products and services. The moment one’s content (news, articles or blogs) are optimized, minimal funds, effort and time will be required for making it attracting leads continually
• Build trust- the first place these days that people turn to while looking for information is the internet, to be more precise Google. This is so because they completely trust Google. Thus by posting articles and news regularly one can help their clients to learn more and thereby win their trust
• Build up an online reputation- informative and interesting updates in the likes of articles, blogs and news on one’s website will help one a great deal in establishing an online reputation because this will enable interested people in finding official information concerning one’s business especially in search results
• Long lasting results- while traditional advertisements using television, radio and print possess a short life span, SEO updates and news will allow one to go on appearing in Google long after their campaigns are completed. However it is best in making one’s campaign a continuous affair for attaining utmost results, yet if they do not do it they will not lose their ranking overnight

All these above mentioned points throws light on how important SEO updates are even today.

Some Latest Updates on SEO for Webmasters

The SEO news and articles featured on various websites are an excellent way to keep abreast of the latest updates on SEO. For professionals and Webmasters who have to perform search engine optimisation on the websites that they maintain, these SEO news and articles sites prove to be invaluable resources for professional advancement as well as exchange of views.

Let us now look at two latest updates on SEO that are being discussed in SEO news and articles sites nowadays:

Mobile app indexing by Google

One of the latest updates on SEO that is being discussed in the SEO news and articles sites is that of app indexing by Google. Currently, almost the entire way of ranking websites by Google is through hyperlinks. Mobile apps as you know will not contain any hyperlinks and hence currently these apps remain almost an indexed by Google. The search company has now taken note of this and is working its way change the way this happens.

What will change now?

Google has a new API called “Mobile app indexing API”, which gives it the ability to index app content now. This API is able to index deep links that the developers can now install in their apps. The developers then have to notify Google about these deep links. Google will then index is links and show the results in its SERPs. This makes Google’s algorithm much stronger and brings the ever-increasing repository of content in mobile apps under the coverage of its search engine algorithm.

Link building should be avoided:

This is a long time it has been thought that link building is a very effective way of increasing the trustworthiness of websites and thereby increasing the rankings of the websites. However, in a recent Hangouts session, Google's webmaster trends analyst, John Mueller has opined that link building can do more harm than good, and hence should in general be avoided. This latest update on SEO has taken the SEO news and articles sites by storm and has forced SEO professionals and Webmasters to take a deeper relook at this very popular strategy.

The Bigger Picture for Successful Local SEO

Looking for higher online brand visibility? The most reliable path to higher brand visibility is the "SEO path". Latest updates on SEO suggest that search engine optimization has evolved over the years in many ways. Some of the older tactics that focused primarily on keyword driven optimization and included implementation of black-hat practices have somehow become obsolete. SEO of today is driven by more modern strategies that focus primarily on overall user experience. In spite of changes over a period of time, the fact remains the same that search engine optimization is still highly cost-efficient and extremely valuable strategy for online businesses.

One of the key areas that has developed over the years and is finally been focused on and given its due importance is local SEO. Latest SEO news & updates suggest that you simply can't run a successful local SEO campaign with a microscope; you need to look at the bigger picture!

Being microscopic actually refers to focusing on a single SEO tactic, which is in your field of view according to latest updates on SEO. For example: If you are using a specific social media platform like facebook then you simply can't zoom into facebook and use it as a standalone tool for all your SEO strategies and needs. There are other social media platforms that you need to focus on as well and that is looking at the big picture!

The one thing that most SEO news & updates are harping about is the fact that local SEO is not only about citations. Local SEO is also not about tactics like "Google My Brand" kind of optimization. It is also not about ensuring your state or city is in the title tags as well as the H1 headings.

So, what is the bigger picture? The bigger picture is all about:

1. Creating relevant and high value local content for blogs
2. Making content interactive and interesting while optimizing it for all types of local signals
3. Ensuring there are some good links to your website or blog
4. Focusing on a variety of social media platforms for interacting with customers

Why SEO Articles And News Are Counted Amid The Most Significant Part Of Search Engine Strategies?

While different methods are utilized in search engine optimization, SEO Articles and news are counted amid the most significant and effective part of search engine strategies. Today content writers are coming up with contents that have right amount of keywords and being SEO friendly, relevant and easily readable these articles benefits a website for getting itself higher visibility. Most of the businessmen today are in the web, thus competition is cut throat and in order to survive it is crucial to have quality and plagiarism free articles with proper optimization to get new business and more visitors. Just having an attractive website in this increasingly competitive era is not enough. Content is king. Thus for receiving proper search engine ranking, good traffic and recognition in online media, having unique, quality content is extremely crucial. If one’s site is not listed amid the search engines’ top pages, then it will not win one much business.

SEO article benefits- a sneak peek

• A recognised way of complementing one’s website
• A single article too can improve one’s inbound links and also appear in SERPs (search engine results pages) via their own right
• A proven method to engage visitors and search engines

SEO news and articles play a crucial part in webpage optimization or a website as a whole. These contents are not mere news and articles, but they are more powerful compared to the normal contents. Thus, they help in taking the site to new visitors, ultimately converting these visitors into future customers. The advent of SEO writing solutions has opened new doors for a new genre of marketing concept. For this purpose, more and more SEO content writing organizations and experts are coming up that offers such solutions as well as latest updates on SEO for the benefit of the clients.

Google Will Not Show Authorship in the Search Results Any More

The author’s face that could be displayed alongside the content that they had written on a website linked to their Google+ accounts, will no more be possible. Since June 2014, Google has done away with the option of showing the authorship in the search results. So, it will no more be possible to display the profile picture of the author in the search results that would allow you to know who wrote what.

According to John Mueller of Google, while briefing about the latest updates on SEO, the idea of removing the authorship from the search results stems from the fact that the information was not as much useful as they had hoped it to be when they had launched it three years ago. Rather, displaying the authorship could be a cause of distraction from the search results. Hence, the decision had to be taken to withdraw it.

Updates and changes are made with the objective of improving users’ experience. In this case, no such improvement was noticed during the tests that had been conducted to ascertain its effectiveness. Removal of the authorship has neither reduced traffic to sites nor has it resulted in increased clicks on advertisements.
Google+ posts from friends and pages can now be seen by the users both on the right hand side and the main results only if they are relevant to the query. The social features are not impacted by the withdrawal of authorship.

The other reasons for removal of authorship that have been unearthed by some SEO & SMO News & Articles are:

• It was not being used by many people and even when it was used, the set up process almost always ridden with error like there was no linking back to the to the publishing site on their profiles of Google+.
• Google may have wanted to integrate the desktop and mobile experiences that do not permit as much space that is required to display authorship snippets.

Google strongly recommends use of structured markup by websites that helps all search engines to comprehend context of the web pages and its content. It will be used to show rich snippets in search results.

How to Create Outstanding Content When You Are Not the Expert

Content building is a hard work, to build a content that people will read, remember and create a brand positioning, take lots of effort. It is more often truer when you build content for your client than yours. Before creating content, you need to research a lot on the subject. You can also keep yourself updated with SEO news and updates.

There has to be a proper strategy for content, with specific details for content writers. Many content firms generate fat content but they do not serve the purpose so difficult to meet the expectations. You need to add value to the conversation, helping to build the business, eventually the brand.

Difference between general content and expert content

The content can be differentiate into categories: a general and expert content. The general content is more about the company awareness, the story you want to tell, essentially things that you want to tell to your readers. You don't have to put lots of effort to write that stuff, only thing matter is how you present content to your readers.

The expert content demands the knowledge of subject matter, so it is a matter of responsibility to create in-depth content. As an expert you job is too specific, more than just creating awareness, but act as a facilitator to create brand integrity, strategy alignment, and to connect to your target audience.

How to create more efficient content

First thing you don't really need to be an absolute system-and-process-oriented person to create great content. Most of the time investing useful time in processing and whiteboard doesn't help much. You need to create things that has efficient work flow. To make things efficient, you need to checklists all dynamic activities that you are going to do in your workplace.

5 important steps to be have more efficient work process:

• Determine the problem
• Identify the people (target audience)
• Find the right tools
• Use the process
• Modify the process

How to scale your content generation

• Use strategy
• Pitch content
• Collect data (engage clients)
• Outline key takeaways
• Diagram first draft