SEO News & Updates - How Rank Your Site Is Driving Clients to the Top

As a business looking to use digital marketing to your advantage, you need to stay tuned to the latest SEO news & updates. Staying well informed allows you that extra bit of edge while negotiating on a campaign with the digital marketing agency. There are thousands of them out there are only a few can add to your brand equity. Today let us do a case study around Rank Your Site one of the fastest growing agencies from India. They have helped hundreds of clients climb up the ladder on the search engines. We take a sneak peek into their success formula.

One Size Doesn’t Fit All

While SEO strategies remain the same, how they are applied is dependent on the client’s business goals and the competition in the market. They spend quality time on understanding a client’s objective which allows them to come up with a niche strategy to derive the best from the campaign.

Identifying the Loopholes

Broken links, large images, mobile incompatibility are some of the factors that can bring down a website’s rankings. The team does a background check on these loopholes and takes necessary steps to rectify them. They also identify potential landing pages that can maximize the returns and also create landing pages if necessary.

Comprehensive Research

They carry out a comprehensive research on the market and competition which allows them to create a road map for their optimization campaign. This also includes analysing high potential keywords around which captivating content would be written for submission purpose.

ROI over Traffic

What separates them from other SEO service providers is the fact that their sole focus is on maximizing the Return on Investment for their clients and not merely focussing on the traffic flow to the website. They always try driving in high quality traffic to website how small the number may be as it increases the conversion rate considerably.

The Bigger Picture for Successful Local SEO

Looking for higher online brand visibility? The most reliable path to higher brand visibility is the "SEO path". Latest updates on SEO suggest that search engine optimization has evolved over the years in many ways. Some of the older tactics that focused primarily on keyword driven optimization and included implementation of black-hat practices have somehow become obsolete. SEO of today is driven by more modern strategies that focus primarily on overall user experience. In spite of changes over a period of time, the fact remains the same that search engine optimization is still highly cost-efficient and extremely valuable strategy for online businesses.

One of the key areas that has developed over the years and is finally been focused on and given its due importance is local SEO. Latest SEO news & updates suggest that you simply can't run a successful local SEO campaign with a microscope; you need to look at the bigger picture!

Being microscopic actually refers to focusing on a single SEO tactic, which is in your field of view according to latest updates on SEO. For example: If you are using a specific social media platform like facebook then you simply can't zoom into facebook and use it as a standalone tool for all your SEO strategies and needs. There are other social media platforms that you need to focus on as well and that is looking at the big picture!

The one thing that most SEO news & updates are harping about is the fact that local SEO is not only about citations. Local SEO is also not about tactics like "Google My Brand" kind of optimization. It is also not about ensuring your state or city is in the title tags as well as the H1 headings.

So, what is the bigger picture? The bigger picture is all about:

1. Creating relevant and high value local content for blogs
2. Making content interactive and interesting while optimizing it for all types of local signals
3. Ensuring there are some good links to your website or blog
4. Focusing on a variety of social media platforms for interacting with customers

Performance-Based SEO Strategies – Boon Or Bane?

Throughout the history of SEO marketing, it has often been debated regarding the goals that can be achieved through optimization and how they can be fulfilled. Numerous SEO articles & news have solely focused on answering this question. Performance-based SEO is a notable topic that has been around for quite some time now. There are several SEO experts who believe that most of the performance-based SEO programs and policies do not really consider the real benefits or progress of a site and instead try to garner quick results through clever marketing. Over the last decade or so, SEO practices and concepts have undergone massive changes. While many companies have not yet upgraded their ways to the latest developments, others have come up with new policies to adjust with the changing SEO trends.

Importance of performance-based SEO tactics

The reason as to why many SEO companies try out performance-based SEO strategies is that it will generate quick results. As most clients still believe that this is a much more safer option than to actually take the longer route to enhance their overall SEO capabilities, the SEO companies take the advantage of the situation without actually letting the client know about the pros and cons of such an approach. If you keep yourself abreast with the latest SEO news & updates, you will clearly understand that any performance-based SEO policy carries with it a great deal of risk factor. What is worse is that if the SEO firm that you are approaching for your optimization needs is spam driven, the company might not even deliver you what was agreed in the first place in the contract. Hence it is always best to work with companies that stick to more ethical SEO practices. While performance-based SEO strategies may initially give you results, they are a farce in the long run.

The Power of Social Media Blog & News

There exists a strong bond between SEO and Social Media. They are regarded as the perfect couple in this digital arena. In fact, the synergy amid the two provides the best of quality content and top results. Search Engine Optimization (SEO) plays a pivotal role to drive website traffic while in turn social media plays a vital role to boost up SEO. The active communication of social media and SEO can benefit content creation, outreach and promotion, goal tracking and brand management. SEO is more significant than ever at obtaining leads and growing sales despite social media channels capturing a massive portion of the marketing strategies. It is the powerful role of both that has resulted in more and more people to follow SEO News and Updates for the betterment of their business.

How Social Media can help your organization?

Social media is indeed a boon for online business. It is helping organizations in untold ways. Following are some of the ways in which your organization can flourish with the help of Social Media Blog and News.

• Familiarity of your enterprise and general awareness- By using social media platforms such as Facebook, LinkedIn, Twitter, Google+ and YouTube actively you can raise the awareness of your enterprise to a global community. Social media outlets are a simple and effective way to get your enterprise both name and mission before people’s eyes.
• Maintaining your network- Along with helping you to connect with the right persons, social media is a powerful tool which enables you in maintaining interactions with the network which you have formed. After establishing a connection or forming a relationship, next it is crucial in creating follow up impression.
• Active social response and customer service- Strongly linked for upholding your network, it serves as an excellent outlet for offering great customer service.
• Promotion and lead generation- Social networking in the form of Social Media Blog and News helps in connecting you with vast amount of online users along with helping to generate leads of almost every kind for most businesses. Besides, you can use competitions and promotions for speeding up the process. Customers should be keener in your products provided there is some benefit, enjoyment or reward they get from your marketing operation.

Social media and SEO go hand-in-hand. Just as social media blogs, SEO News and Updates too are an outstanding way of boosting up your search engine status.

SEO News & Updates - 5 Basic SEO Mistakes to Be Avoided

Lets say you are a blog owner and you are quite happy with your blog because, you know you are an amazing writer, you have your way with words, you have got the gift to grab the attention of your audience with all that depth in your photography. With all this, you have a handful of followers now is that time of the year, when you sit back and wonder if you could reach the global audience, and had a lot more followers who would appreciate your work. So, what is it keeping you from being a known figure in the world of blogging?

You must have learned a lot about search engine optimization and social media marketing in various SEO, PPC & Social Media Blogs. However, you must know about the 5 basic SEO mistakes people commit that has to be avoided in order to get optimum results. Those 5 mistakes are listed below –

It’s Free!! –Refrain from owning a blog in a free hosting server like the Blogger, TypePad and others of similar kind, to save a few bucks, after all anything that comes free is not as good as the things that you earn or buy after spending some extra sweat and money.

Looks don’t matter!! – If you were thinking that looks don’t matter much, all that matters is the content, then, you are seriously mistaken. Presentation is the first and foremost thing that people notice. So, make sure your blog has an appealing theme or design to get good attention.

Less is more!! – Thinking that less is more when it comes to writing content is a huge mistake. Remember, less content hurts loyal readers.

Not optimised properly – There is no one way to optimise your blog, you will have to keep yourself updated with the vast SEO knowledge. You will always find something new and exciting to learn.

Copied!! – Make sure your write ups and work are not duplicates from any other website. Of course, you don’t want to face a search engine penalty.

The Fundamentals of SEO, PPC and Social Media Blog

Traditional marketing techniques no longer suffice to set your business venture apart from competitors. In fact, these traditional methods which during years gone by have served organizations so well today needs to be combined with the digital marketing techniques for maximizing market exposure. Some of the most recognized digital marketing techniques comprise of SEO, PPC and Social Media Blog.

The basics

• SEO- Search Engine Optimization (SEO) is a methodology comprising of techniques, tactics and strategies used for improving the number of visitors to your website via attaining high-ranking positions in the SERP including Google, Yahoo, Bing and others. It helps in ensuring that your website is accessible to search engines and augments the chances that your site will definitely be discovered by search engines. No wonder, SEO News and Updates are so essential.
• PPC- PPC is the abbreviated form of pay per click. This is an internet marketing model in which an advertiser pays a fee every time their ad is clicked. Basically, it is a means of buying visits to the website instead of making an attempt to earn the same organically. The cost of PPC campaigns varies greatly with factors such as the geographical area targeted, competitiveness of the keywords and the keywords are factors which can affect the cost per click. PPC advertising in a way acts as a silent auction.
• Social Media- Social media can be best termed as a social mode of communication. It is a vast platform that stretches much far beyond Facebook and Twitter. This form of media allows the transfer of video, audio, photos, text and information among internet users. This platform has equal relevance to regular internet users and business too. Most businesses today reap its benefits through social media blogs and news.

Right from SEO, PPC and Social Media Blog each plays a significant role in the present digital age. These skills when combined together can help you achieve something really outstanding. These three entities merge together into an integrated online marketing. With the modern age being hyped with high-end technology the importance of SEO News and Updates has also increased.

How to Create Outstanding Content When You Are Not the Expert

Content building is a hard work, to build a content that people will read, remember and create a brand positioning, take lots of effort. It is more often truer when you build content for your client than yours. Before creating content, you need to research a lot on the subject. You can also keep yourself updated with SEO news and updates.

There has to be a proper strategy for content, with specific details for content writers. Many content firms generate fat content but they do not serve the purpose so difficult to meet the expectations. You need to add value to the conversation, helping to build the business, eventually the brand.

Difference between general content and expert content

The content can be differentiate into categories: a general and expert content. The general content is more about the company awareness, the story you want to tell, essentially things that you want to tell to your readers. You don't have to put lots of effort to write that stuff, only thing matter is how you present content to your readers.

The expert content demands the knowledge of subject matter, so it is a matter of responsibility to create in-depth content. As an expert you job is too specific, more than just creating awareness, but act as a facilitator to create brand integrity, strategy alignment, and to connect to your target audience.

How to create more efficient content

First thing you don't really need to be an absolute system-and-process-oriented person to create great content. Most of the time investing useful time in processing and whiteboard doesn't help much. You need to create things that has efficient work flow. To make things efficient, you need to checklists all dynamic activities that you are going to do in your workplace.

5 important steps to be have more efficient work process:

• Determine the problem
• Identify the people (target audience)
• Find the right tools
• Use the process
• Modify the process

How to scale your content generation

• Use strategy
• Pitch content
• Collect data (engage clients)
• Outline key takeaways
• Diagram first draft