Some Latest Updates on SEO for Webmasters

The SEO news and articles featured on various websites are an excellent way to keep abreast of the latest updates on SEO. For professionals and Webmasters who have to perform search engine optimisation on the websites that they maintain, these SEO news and articles sites prove to be invaluable resources for professional advancement as well as exchange of views.

Let us now look at two latest updates on SEO that are being discussed in SEO news and articles sites nowadays:

Mobile app indexing by Google

One of the latest updates on SEO that is being discussed in the SEO news and articles sites is that of app indexing by Google. Currently, almost the entire way of ranking websites by Google is through hyperlinks. Mobile apps as you know will not contain any hyperlinks and hence currently these apps remain almost an indexed by Google. The search company has now taken note of this and is working its way change the way this happens.

What will change now?

Google has a new API called “Mobile app indexing API”, which gives it the ability to index app content now. This API is able to index deep links that the developers can now install in their apps. The developers then have to notify Google about these deep links. Google will then index is links and show the results in its SERPs. This makes Google’s algorithm much stronger and brings the ever-increasing repository of content in mobile apps under the coverage of its search engine algorithm.

Link building should be avoided:

This is a long time it has been thought that link building is a very effective way of increasing the trustworthiness of websites and thereby increasing the rankings of the websites. However, in a recent Hangouts session, Google's webmaster trends analyst, John Mueller has opined that link building can do more harm than good, and hence should in general be avoided. This latest update on SEO has taken the SEO news and articles sites by storm and has forced SEO professionals and Webmasters to take a deeper relook at this very popular strategy.

The Bigger Picture for Successful Local SEO

Looking for higher online brand visibility? The most reliable path to higher brand visibility is the "SEO path". Latest updates on SEO suggest that search engine optimization has evolved over the years in many ways. Some of the older tactics that focused primarily on keyword driven optimization and included implementation of black-hat practices have somehow become obsolete. SEO of today is driven by more modern strategies that focus primarily on overall user experience. In spite of changes over a period of time, the fact remains the same that search engine optimization is still highly cost-efficient and extremely valuable strategy for online businesses.

One of the key areas that has developed over the years and is finally been focused on and given its due importance is local SEO. Latest SEO news & updates suggest that you simply can't run a successful local SEO campaign with a microscope; you need to look at the bigger picture!

Being microscopic actually refers to focusing on a single SEO tactic, which is in your field of view according to latest updates on SEO. For example: If you are using a specific social media platform like facebook then you simply can't zoom into facebook and use it as a standalone tool for all your SEO strategies and needs. There are other social media platforms that you need to focus on as well and that is looking at the big picture!

The one thing that most SEO news & updates are harping about is the fact that local SEO is not only about citations. Local SEO is also not about tactics like "Google My Brand" kind of optimization. It is also not about ensuring your state or city is in the title tags as well as the H1 headings.

So, what is the bigger picture? The bigger picture is all about:

1. Creating relevant and high value local content for blogs
2. Making content interactive and interesting while optimizing it for all types of local signals
3. Ensuring there are some good links to your website or blog
4. Focusing on a variety of social media platforms for interacting with customers

Facebook to Reintroduce Posts Search Facility for Users

One important update that doing the rounds in social media blog and news these days is that Facebook is reintroducing the search facility for the posts for its users. Those who evidently follow social media blog and news would know that the previous post search facility that Facebook used to offer was withdrawn once the new graph search capabilities were introduced in January 2013. Since then users have been demanding to SEO news and articles sites that this capability should be restored to the Facebook network. Facebook on the other hand had promised earlier that the world reintroduce it.

Going by social media blog and news, it seems like Facebook has already introduced this facility, but only for the users in USA. When this will be rolled out to the other parts of the world remains to be seen.

Content you can search for:

Social media blogs and news have reported that the search facility comes with the rider: you can only search for posts from yourself, your friends, and those you follow. If you don’t know someone, you cannot search his posts. Hence, these posts will remain beyond your search boundaries.

At one point of time Facebook was contemplating rolling out a search facility for public posts as well. However, later the decided against it and introduced this limited search facility. In fact, prior to introducing the graph search, Facebook did have a post search facility. This was withdrawn subsequently once graph search was introduced in 2013.

The important point to note, as per SEO news and articles, is that the graph search will continue to co-exist with the posts search facility. So you can search for friends, and friends of friends using the graph search, and search the posts using post search.

Facebook has said that they are putting a lot of thought into this search capability. There will ensure that posts which are most relevant for the users will show up on the top, and the rest will follow.

We hope that this search facility will be robust enough to fulfil the long-standing demands of the users.

Why SEO Articles And News Are Counted Amid The Most Significant Part Of Search Engine Strategies?

While different methods are utilized in search engine optimization, SEO Articles and news are counted amid the most significant and effective part of search engine strategies. Today content writers are coming up with contents that have right amount of keywords and being SEO friendly, relevant and easily readable these articles benefits a website for getting itself higher visibility. Most of the businessmen today are in the web, thus competition is cut throat and in order to survive it is crucial to have quality and plagiarism free articles with proper optimization to get new business and more visitors. Just having an attractive website in this increasingly competitive era is not enough. Content is king. Thus for receiving proper search engine ranking, good traffic and recognition in online media, having unique, quality content is extremely crucial. If one’s site is not listed amid the search engines’ top pages, then it will not win one much business.

SEO article benefits- a sneak peek

• A recognised way of complementing one’s website
• A single article too can improve one’s inbound links and also appear in SERPs (search engine results pages) via their own right
• A proven method to engage visitors and search engines

SEO news and articles play a crucial part in webpage optimization or a website as a whole. These contents are not mere news and articles, but they are more powerful compared to the normal contents. Thus, they help in taking the site to new visitors, ultimately converting these visitors into future customers. The advent of SEO writing solutions has opened new doors for a new genre of marketing concept. For this purpose, more and more SEO content writing organizations and experts are coming up that offers such solutions as well as latest updates on SEO for the benefit of the clients.

Performance-Based SEO Strategies – Boon Or Bane?

Throughout the history of SEO marketing, it has often been debated regarding the goals that can be achieved through optimization and how they can be fulfilled. Numerous SEO articles & news have solely focused on answering this question. Performance-based SEO is a notable topic that has been around for quite some time now. There are several SEO experts who believe that most of the performance-based SEO programs and policies do not really consider the real benefits or progress of a site and instead try to garner quick results through clever marketing. Over the last decade or so, SEO practices and concepts have undergone massive changes. While many companies have not yet upgraded their ways to the latest developments, others have come up with new policies to adjust with the changing SEO trends.

Importance of performance-based SEO tactics

The reason as to why many SEO companies try out performance-based SEO strategies is that it will generate quick results. As most clients still believe that this is a much more safer option than to actually take the longer route to enhance their overall SEO capabilities, the SEO companies take the advantage of the situation without actually letting the client know about the pros and cons of such an approach. If you keep yourself abreast with the latest SEO news & updates, you will clearly understand that any performance-based SEO policy carries with it a great deal of risk factor. What is worse is that if the SEO firm that you are approaching for your optimization needs is spam driven, the company might not even deliver you what was agreed in the first place in the contract. Hence it is always best to work with companies that stick to more ethical SEO practices. While performance-based SEO strategies may initially give you results, they are a farce in the long run.

Google Will Not Show Authorship in the Search Results Any More

The author’s face that could be displayed alongside the content that they had written on a website linked to their Google+ accounts, will no more be possible. Since June 2014, Google has done away with the option of showing the authorship in the search results. So, it will no more be possible to display the profile picture of the author in the search results that would allow you to know who wrote what.

According to John Mueller of Google, while briefing about the latest updates on SEO, the idea of removing the authorship from the search results stems from the fact that the information was not as much useful as they had hoped it to be when they had launched it three years ago. Rather, displaying the authorship could be a cause of distraction from the search results. Hence, the decision had to be taken to withdraw it.

Updates and changes are made with the objective of improving users’ experience. In this case, no such improvement was noticed during the tests that had been conducted to ascertain its effectiveness. Removal of the authorship has neither reduced traffic to sites nor has it resulted in increased clicks on advertisements.
Google+ posts from friends and pages can now be seen by the users both on the right hand side and the main results only if they are relevant to the query. The social features are not impacted by the withdrawal of authorship.

The other reasons for removal of authorship that have been unearthed by some SEO & SMO News & Articles are:

• It was not being used by many people and even when it was used, the set up process almost always ridden with error like there was no linking back to the to the publishing site on their profiles of Google+.
• Google may have wanted to integrate the desktop and mobile experiences that do not permit as much space that is required to display authorship snippets.

Google strongly recommends use of structured markup by websites that helps all search engines to comprehend context of the web pages and its content. It will be used to show rich snippets in search results.

Beware Of Google Panda 4.0 If Your Website Has Low Quality Web Pages

Many websites have lost their rankings post May 20, 2014, the day Google launched Panda 4.0, so far the latest update of the algorithm. Poor content of the websites is the reason for the dip in the rankings and Panda 4.0 is just meant to identify websites with poor content and keep them away from the rankings. This is being done to meet Google’s objective of providing more relevant information to searchers by improving the quality and relevance of the web pages that are displayed in the search results. This has been one of the most sensational topics presented in various SEO & SMO News & Articles for the past couple of months.

Impact of the change

According to several SEO Articles & News, websites like ask.com, ebay.com and biography.com are among many websites that have been downgraded in Google rankings by almost 70%. Poor content of these websites have resulted in their downfall, more so because these websites depend on content that is automatically generated that has been found to be below par according to the new algorithm.

The key targets

Panda 4.0 has specifically targeted aggregator websites; that is websites that gather information from other online sources instead of creating their own original content for posting. News sites that relay celebrity gossip sourced from news agencies, Press portals, Weather portals and Price comparison sites are some of the sites that have fallen out of Google’s favor in website rankings.

Improve your website

If you want to remain out of the reach of Panda 4.0 here are some tips to enhance the quality of your website:

• The information of the articles should be trustworthy.
• Do not generate content with an eye to ranking, instead focus on the genuine interests of the readers in selecting topics.
• Describe the topic comprehensively.
• The page should generate enough interest in readers who might like to bookmark it or share it with others.
• The value of the page should be substantial to the readers as compared to other search results.

For lasting results in website rankings, concentrate on the quality of your website and never indulge in spammy methods to promote your website.