Performance-Based SEO Strategies – Boon Or Bane?

Throughout the history of SEO marketing, it has often been debated regarding the goals that can be achieved through optimization and how they can be fulfilled. Numerous SEO articles & news have solely focused on answering this question. Performance-based SEO is a notable topic that has been around for quite some time now. There are several SEO experts who believe that most of the performance-based SEO programs and policies do not really consider the real benefits or progress of a site and instead try to garner quick results through clever marketing. Over the last decade or so, SEO practices and concepts have undergone massive changes. While many companies have not yet upgraded their ways to the latest developments, others have come up with new policies to adjust with the changing SEO trends.

Importance of performance-based SEO tactics

The reason as to why many SEO companies try out performance-based SEO strategies is that it will generate quick results. As most clients still believe that this is a much more safer option than to actually take the longer route to enhance their overall SEO capabilities, the SEO companies take the advantage of the situation without actually letting the client know about the pros and cons of such an approach. If you keep yourself abreast with the latest SEO news & updates, you will clearly understand that any performance-based SEO policy carries with it a great deal of risk factor. What is worse is that if the SEO firm that you are approaching for your optimization needs is spam driven, the company might not even deliver you what was agreed in the first place in the contract. Hence it is always best to work with companies that stick to more ethical SEO practices. While performance-based SEO strategies may initially give you results, they are a farce in the long run.

Google Will Not Show Authorship in the Search Results Any More

The author’s face that could be displayed alongside the content that they had written on a website linked to their Google+ accounts, will no more be possible. Since June 2014, Google has done away with the option of showing the authorship in the search results. So, it will no more be possible to display the profile picture of the author in the search results that would allow you to know who wrote what.

According to John Mueller of Google, while briefing about the latest updates on SEO, the idea of removing the authorship from the search results stems from the fact that the information was not as much useful as they had hoped it to be when they had launched it three years ago. Rather, displaying the authorship could be a cause of distraction from the search results. Hence, the decision had to be taken to withdraw it.

Updates and changes are made with the objective of improving users’ experience. In this case, no such improvement was noticed during the tests that had been conducted to ascertain its effectiveness. Removal of the authorship has neither reduced traffic to sites nor has it resulted in increased clicks on advertisements.
Google+ posts from friends and pages can now be seen by the users both on the right hand side and the main results only if they are relevant to the query. The social features are not impacted by the withdrawal of authorship.

The other reasons for removal of authorship that have been unearthed by some SEO & SMO News & Articles are:

• It was not being used by many people and even when it was used, the set up process almost always ridden with error like there was no linking back to the to the publishing site on their profiles of Google+.
• Google may have wanted to integrate the desktop and mobile experiences that do not permit as much space that is required to display authorship snippets.

Google strongly recommends use of structured markup by websites that helps all search engines to comprehend context of the web pages and its content. It will be used to show rich snippets in search results.

Beware Of Google Panda 4.0 If Your Website Has Low Quality Web Pages

Many websites have lost their rankings post May 20, 2014, the day Google launched Panda 4.0, so far the latest update of the algorithm. Poor content of the websites is the reason for the dip in the rankings and Panda 4.0 is just meant to identify websites with poor content and keep them away from the rankings. This is being done to meet Google’s objective of providing more relevant information to searchers by improving the quality and relevance of the web pages that are displayed in the search results. This has been one of the most sensational topics presented in various SEO & SMO News & Articles for the past couple of months.

Impact of the change

According to several SEO Articles & News, websites like ask.com, ebay.com and biography.com are among many websites that have been downgraded in Google rankings by almost 70%. Poor content of these websites have resulted in their downfall, more so because these websites depend on content that is automatically generated that has been found to be below par according to the new algorithm.

The key targets

Panda 4.0 has specifically targeted aggregator websites; that is websites that gather information from other online sources instead of creating their own original content for posting. News sites that relay celebrity gossip sourced from news agencies, Press portals, Weather portals and Price comparison sites are some of the sites that have fallen out of Google’s favor in website rankings.

Improve your website

If you want to remain out of the reach of Panda 4.0 here are some tips to enhance the quality of your website:

• The information of the articles should be trustworthy.
• Do not generate content with an eye to ranking, instead focus on the genuine interests of the readers in selecting topics.
• Describe the topic comprehensively.
• The page should generate enough interest in readers who might like to bookmark it or share it with others.
• The value of the page should be substantial to the readers as compared to other search results.

For lasting results in website rankings, concentrate on the quality of your website and never indulge in spammy methods to promote your website.

Latest SEO News and Updates Brings 5 Tips to Increase Traffic in Your Website

If you own a website, and have tried and tested almost everything you could do, in order to increase traffic in your website, then consider following some more steps. These steps might just look simple and you might just think that, you are doing it all right, if so, and then think twice, since you have done everything right, and if you still have less visitors in your website, than what you expect, then there must be something just not right.

Here, are 5 basic tips to increase the footfalls in your website combined together after going through various SEO Articles & News, follow these in the right way and you are sure to see some major changes with the flow of time –

• If you have a website that is static, then consider creating a good quality blog that shares great information related to whatever your website deals with. Link the blog to your website and keep updating your blog every day or at regular intervals with superior quality content.
• Participate in various online forums related to your genre and field of work, this will only help you network and increase the number of visitors to your website.
• You can also create more traffic via websites like Wikihow and Wikipedia, creating and editing articles in these websites and giving away back links to your own website, is sure to do great wonders.
• Be sure to write a Meta title, Meta description using Meta keywords to rank higher in all the search engines.
• Last but not the least, always check your content thoroughly, since the better your content is (quality wise, which is without grammatical errors or plagiarism) the more people will begin to trust your website’s credibility and this will in turn result in increasing footfalls to your website.

So, take the above mentioned points seriously and you will see some great results in a matter of time. Following these first will also save you some more time on browsing through various articles on SEO news and updates.

SEO, PPC & Social Media Blogs Says There Are 5 SEO Facts Every Businessman Should Know

If you are a businessman or an entrepreneur you ought to know the 5 basic facts or truths when it comes to search engine optimization. If you don’t keep yourself updated on these trends, your competitors are bound to win the race.

As per many SEO articles and News related websites and blogs, the 5 SEO truths you should know all about are listed below –

1. Changing from one CMS to Another can be risky – Most of us think that it is always a good idea to move our website from one CMS to a better one. However, if the process of migrating from one CMS to another is not carried out properly that is by keeping the SEO intact then there are more chances of you murdering your website traffic rather than giving it a new life. 
2. Looking Down on SEO? – Many think that SEO is a part of work that can be handled at once. If you are a businessman and if you own a website, wishing on a star, that your website becomes the top ranking site, will not help you go anywhere. However, working on your SEO regularly will reap you amazing rewards.
3. Ever changing Trends – When it comes to online marketing, you must come to terms with the fact that it is never static. Everything is ever evolving and to keep up with the pace, you will have to keep yourself well updated.
4. Your Search ranking is no more your property – If you believe that your current search rankings will remain the same forever, you are wrong. Your rankings can shift, even before you can sniff it coming.
5. Online and offline worlds are interconnected – When it comes to marketing, online and offline words are both interconnected, so if you think that in the online world of marketing, you can get away with bad remarks from people in the offline world or vice versa, think twice.

The Power of Social Media Blog & News

There exists a strong bond between SEO and Social Media. They are regarded as the perfect couple in this digital arena. In fact, the synergy amid the two provides the best of quality content and top results. Search Engine Optimization (SEO) plays a pivotal role to drive website traffic while in turn social media plays a vital role to boost up SEO. The active communication of social media and SEO can benefit content creation, outreach and promotion, goal tracking and brand management. SEO is more significant than ever at obtaining leads and growing sales despite social media channels capturing a massive portion of the marketing strategies. It is the powerful role of both that has resulted in more and more people to follow SEO News and Updates for the betterment of their business.

How Social Media can help your organization?

Social media is indeed a boon for online business. It is helping organizations in untold ways. Following are some of the ways in which your organization can flourish with the help of Social Media Blog and News.

• Familiarity of your enterprise and general awareness- By using social media platforms such as Facebook, LinkedIn, Twitter, Google+ and YouTube actively you can raise the awareness of your enterprise to a global community. Social media outlets are a simple and effective way to get your enterprise both name and mission before people’s eyes.
• Maintaining your network- Along with helping you to connect with the right persons, social media is a powerful tool which enables you in maintaining interactions with the network which you have formed. After establishing a connection or forming a relationship, next it is crucial in creating follow up impression.
• Active social response and customer service- Strongly linked for upholding your network, it serves as an excellent outlet for offering great customer service.
• Promotion and lead generation- Social networking in the form of Social Media Blog and News helps in connecting you with vast amount of online users along with helping to generate leads of almost every kind for most businesses. Besides, you can use competitions and promotions for speeding up the process. Customers should be keener in your products provided there is some benefit, enjoyment or reward they get from your marketing operation.

Social media and SEO go hand-in-hand. Just as social media blogs, SEO News and Updates too are an outstanding way of boosting up your search engine status.

SEO News & Updates - 5 Basic SEO Mistakes to Be Avoided

Lets say you are a blog owner and you are quite happy with your blog because, you know you are an amazing writer, you have your way with words, you have got the gift to grab the attention of your audience with all that depth in your photography. With all this, you have a handful of followers now is that time of the year, when you sit back and wonder if you could reach the global audience, and had a lot more followers who would appreciate your work. So, what is it keeping you from being a known figure in the world of blogging?

You must have learned a lot about search engine optimization and social media marketing in various SEO, PPC & Social Media Blogs. However, you must know about the 5 basic SEO mistakes people commit that has to be avoided in order to get optimum results. Those 5 mistakes are listed below –

It’s Free!! –Refrain from owning a blog in a free hosting server like the Blogger, TypePad and others of similar kind, to save a few bucks, after all anything that comes free is not as good as the things that you earn or buy after spending some extra sweat and money.

Looks don’t matter!! – If you were thinking that looks don’t matter much, all that matters is the content, then, you are seriously mistaken. Presentation is the first and foremost thing that people notice. So, make sure your blog has an appealing theme or design to get good attention.

Less is more!! – Thinking that less is more when it comes to writing content is a huge mistake. Remember, less content hurts loyal readers.

Not optimised properly – There is no one way to optimise your blog, you will have to keep yourself updated with the vast SEO knowledge. You will always find something new and exciting to learn.

Copied!! – Make sure your write ups and work are not duplicates from any other website. Of course, you don’t want to face a search engine penalty.