Content building is a hard work, to build a content that people will read, remember and create a brand positioning, take lots of effort. It is more often truer when you build content for your client than yours. Before creating content, you need to research a lot on the subject. You can also keep yourself updated with SEO news and updates.
There has to be a proper strategy for content, with specific details for content writers. Many content firms generate fat content but they do not serve the purpose so difficult to meet the expectations. You need to add value to the conversation, helping to build the business, eventually the brand.
Difference between general content and expert content
The content can be differentiate into categories: a general and expert content. The general content is more about the company awareness, the story you want to tell, essentially things that you want to tell to your readers. You don't have to put lots of effort to write that stuff, only thing matter is how you present content to your readers.
The expert content demands the knowledge of subject matter, so it is a matter of responsibility to create in-depth content. As an expert you job is too specific, more than just creating awareness, but act as a facilitator to create brand integrity, strategy alignment, and to connect to your target audience.
How to create more efficient content
First thing you don't really need to be an absolute system-and-process-oriented person to create great content. Most of the time investing useful time in processing and whiteboard doesn't help much. You need to create things that has efficient work flow. To make things efficient, you need to checklists all dynamic activities that you are going to do in your workplace.
5 important steps to be have more efficient work process:
There has to be a proper strategy for content, with specific details for content writers. Many content firms generate fat content but they do not serve the purpose so difficult to meet the expectations. You need to add value to the conversation, helping to build the business, eventually the brand.
Difference between general content and expert content
The content can be differentiate into categories: a general and expert content. The general content is more about the company awareness, the story you want to tell, essentially things that you want to tell to your readers. You don't have to put lots of effort to write that stuff, only thing matter is how you present content to your readers.
The expert content demands the knowledge of subject matter, so it is a matter of responsibility to create in-depth content. As an expert you job is too specific, more than just creating awareness, but act as a facilitator to create brand integrity, strategy alignment, and to connect to your target audience.
How to create more efficient content
First thing you don't really need to be an absolute system-and-process-oriented person to create great content. Most of the time investing useful time in processing and whiteboard doesn't help much. You need to create things that has efficient work flow. To make things efficient, you need to checklists all dynamic activities that you are going to do in your workplace.
5 important steps to be have more efficient work process:
- Determine the problem
- Identify the people (target audience)
- Find the right tools
- Use the process
- Modify the process
- Use strategy
- Pitch content
- Collect data (engage clients)
- Outline key takeaways
- Diagram first draft
