Looking for higher online brand visibility? The most reliable path to higher brand visibility is the "SEO path". Latest updates on SEO suggest that search engine optimization has evolved over the years in many ways. Some of the older tactics that focused primarily on keyword driven optimization and included implementation of black-hat practices have somehow become obsolete. SEO of today is driven by more modern strategies that focus primarily on overall user experience. In spite of changes over a period of time, the fact remains the same that search engine optimization is still highly cost-efficient and extremely valuable strategy for online businesses.
One of the key areas that has developed over the years and is finally been focused on and given its due importance is local SEO. Latest SEO news & updates suggest that you simply can't run a successful local SEO campaign with a microscope; you need to look at the bigger picture!
Being microscopic actually refers to focusing on a single SEO tactic, which is in your field of view according to latest updates on SEO. For example: If you are using a specific social media platform like facebook then you simply can't zoom into facebook and use it as a standalone tool for all your SEO strategies and needs. There are other social media platforms that you need to focus on as well and that is looking at the big picture!
The one thing that most SEO news & updates are harping about is the fact that local SEO is not only about citations. Local SEO is also not about tactics like "Google My Brand" kind of optimization. It is also not about ensuring your state or city is in the title tags as well as the H1 headings.
So, what is the bigger picture? The bigger picture is all about:
One of the key areas that has developed over the years and is finally been focused on and given its due importance is local SEO. Latest SEO news & updates suggest that you simply can't run a successful local SEO campaign with a microscope; you need to look at the bigger picture!
Being microscopic actually refers to focusing on a single SEO tactic, which is in your field of view according to latest updates on SEO. For example: If you are using a specific social media platform like facebook then you simply can't zoom into facebook and use it as a standalone tool for all your SEO strategies and needs. There are other social media platforms that you need to focus on as well and that is looking at the big picture!
The one thing that most SEO news & updates are harping about is the fact that local SEO is not only about citations. Local SEO is also not about tactics like "Google My Brand" kind of optimization. It is also not about ensuring your state or city is in the title tags as well as the H1 headings.
So, what is the bigger picture? The bigger picture is all about:
- Creating relevant and high value local content for blogs
- Making content interactive and interesting while optimizing it for all types of local signals
- Ensuring there are some good links to your website or blog
- Focusing on a variety of social media platforms for interacting with customers
