Three ways in which SEO articles and news can definitely Rank your Site higher

Search is akin to a business while the products and services being search results. Google, Yahoo, Bing among others are in business to answer people’s queries. They perform it intuitively thereby integrating with the manner people today use technology. The goal of these search engines is in getting people to the answer that they are searching for faster, building a seamless connection amid the online visitor and the knowledge he/she seek. Gone is the era where websites with replicated keywords, static images and duplicate copy will appear at the top in Google searches. In fact the shift to reward websites having higher quality SEO articles and news is valid for Google provided its objectives is in offering users on the lookout for specific keywords with the best websites for satisfying the user’s query. 

Three ways in which SEO news and articles can rank a website higher 

Below are three ways in which SEO news and articles can Rank your Site higher,

·         Offer competitive edge- An easy means of encouraging more and more visitors to a site is via posting high quality SEO-friendly content which works to the benefit of small, medium sized as well as big businesses. Text, graphics, tags and pictures incorporated in an appropriate way with effective SEO news and articles will work wonders in boosting up rankings in search engines and receive incredible successes for an online business 

·         Build recognition and establish authority- By providing a continuous source of quality content, a webmaster is sure to attain improved rankings in search engines. By adopting a powerful content writing strategy, they can establish good channels of communication with their customers 

·         Credibility and better exposure- News and articles that are engaging and well-written can aid spreading useful and relevant information. In fact if the content is interesting and engaging and also contains useful and unique information, definitely it will grab the attention of greatest number of readers. It is this that can aid to build a powerful online presence for a business thereby creating brand awareness of products and services in the market

Google indeed is notorious for amending the manner in which it indexes websites, yet the trend of original, unique and higher quality write-up driving search rank undoubtedly is here to remain. Keep content fresh and be original and major search engines will reward a webmaster with more traffic and better search ranking.

SEO News & Updates - How Rank Your Site Is Driving Clients to the Top

As a business looking to use digital marketing to your advantage, you need to stay tuned to the latest SEO news & updates. Staying well informed allows you that extra bit of edge while negotiating on a campaign with the digital marketing agency. There are thousands of them out there are only a few can add to your brand equity. Today let us do a case study around Rank Your Site one of the fastest growing agencies from India. They have helped hundreds of clients climb up the ladder on the search engines. We take a sneak peek into their success formula.

One Size Doesn’t Fit All

While SEO strategies remain the same, how they are applied is dependent on the client’s business goals and the competition in the market. They spend quality time on understanding a client’s objective which allows them to come up with a niche strategy to derive the best from the campaign.

Identifying the Loopholes

Broken links, large images, mobile incompatibility are some of the factors that can bring down a website’s rankings. The team does a background check on these loopholes and takes necessary steps to rectify them. They also identify potential landing pages that can maximize the returns and also create landing pages if necessary.

Comprehensive Research

They carry out a comprehensive research on the market and competition which allows them to create a road map for their optimization campaign. This also includes analysing high potential keywords around which captivating content would be written for submission purpose.

ROI over Traffic

What separates them from other SEO service providers is the fact that their sole focus is on maximizing the Return on Investment for their clients and not merely focussing on the traffic flow to the website. They always try driving in high quality traffic to website how small the number may be as it increases the conversion rate considerably.

Why People Still Continue To Search For Latest Updates On SEO Even Today?

Taking into consideration every change both big and minute that has taken place of late with Google such as Penguin, Panda and Hummingbird to name a few, most people have become curious whether search engine optimization still remains significant or is a fad which has fallen. Well the answer here is SEO was and continue to remain vital as ever. In fact search engine optimization is a tactic which every online business owner should incorporate in their online marketing strategy owing to the fact that people still search for latest updates on SEO.

4 business benefits of posting SEO updates and news daily

The top 4 advantages that a business can gain by posting SEO news and updates on a daily basis include,

• Highly affordable- Search engine optimization is an affordable means of getting the word out both on one’s products and services. The moment one’s content (news, articles or blogs) are optimized, minimal funds, effort and time will be required for making it attracting leads continually
• Build trust- the first place these days that people turn to while looking for information is the internet, to be more precise Google. This is so because they completely trust Google. Thus by posting articles and news regularly one can help their clients to learn more and thereby win their trust
• Build up an online reputation- informative and interesting updates in the likes of articles, blogs and news on one’s website will help one a great deal in establishing an online reputation because this will enable interested people in finding official information concerning one’s business especially in search results
• Long lasting results- while traditional advertisements using television, radio and print possess a short life span, SEO updates and news will allow one to go on appearing in Google long after their campaigns are completed. However it is best in making one’s campaign a continuous affair for attaining utmost results, yet if they do not do it they will not lose their ranking overnight

All these above mentioned points throws light on how important SEO updates are even today.

Some Latest Updates on SEO for Webmasters

The SEO news and articles featured on various websites are an excellent way to keep abreast of the latest updates on SEO. For professionals and Webmasters who have to perform search engine optimisation on the websites that they maintain, these SEO news and articles sites prove to be invaluable resources for professional advancement as well as exchange of views.

Let us now look at two latest updates on SEO that are being discussed in SEO news and articles sites nowadays:

Mobile app indexing by Google

One of the latest updates on SEO that is being discussed in the SEO news and articles sites is that of app indexing by Google. Currently, almost the entire way of ranking websites by Google is through hyperlinks. Mobile apps as you know will not contain any hyperlinks and hence currently these apps remain almost an indexed by Google. The search company has now taken note of this and is working its way change the way this happens.

What will change now?

Google has a new API called “Mobile app indexing API”, which gives it the ability to index app content now. This API is able to index deep links that the developers can now install in their apps. The developers then have to notify Google about these deep links. Google will then index is links and show the results in its SERPs. This makes Google’s algorithm much stronger and brings the ever-increasing repository of content in mobile apps under the coverage of its search engine algorithm.

Link building should be avoided:

This is a long time it has been thought that link building is a very effective way of increasing the trustworthiness of websites and thereby increasing the rankings of the websites. However, in a recent Hangouts session, Google's webmaster trends analyst, John Mueller has opined that link building can do more harm than good, and hence should in general be avoided. This latest update on SEO has taken the SEO news and articles sites by storm and has forced SEO professionals and Webmasters to take a deeper relook at this very popular strategy.

The Bigger Picture for Successful Local SEO

Looking for higher online brand visibility? The most reliable path to higher brand visibility is the "SEO path". Latest updates on SEO suggest that search engine optimization has evolved over the years in many ways. Some of the older tactics that focused primarily on keyword driven optimization and included implementation of black-hat practices have somehow become obsolete. SEO of today is driven by more modern strategies that focus primarily on overall user experience. In spite of changes over a period of time, the fact remains the same that search engine optimization is still highly cost-efficient and extremely valuable strategy for online businesses.

One of the key areas that has developed over the years and is finally been focused on and given its due importance is local SEO. Latest SEO news & updates suggest that you simply can't run a successful local SEO campaign with a microscope; you need to look at the bigger picture!

Being microscopic actually refers to focusing on a single SEO tactic, which is in your field of view according to latest updates on SEO. For example: If you are using a specific social media platform like facebook then you simply can't zoom into facebook and use it as a standalone tool for all your SEO strategies and needs. There are other social media platforms that you need to focus on as well and that is looking at the big picture!

The one thing that most SEO news & updates are harping about is the fact that local SEO is not only about citations. Local SEO is also not about tactics like "Google My Brand" kind of optimization. It is also not about ensuring your state or city is in the title tags as well as the H1 headings.

So, what is the bigger picture? The bigger picture is all about:

1. Creating relevant and high value local content for blogs
2. Making content interactive and interesting while optimizing it for all types of local signals
3. Ensuring there are some good links to your website or blog
4. Focusing on a variety of social media platforms for interacting with customers

Facebook to Reintroduce Posts Search Facility for Users

One important update that doing the rounds in social media blog and news these days is that Facebook is reintroducing the search facility for the posts for its users. Those who evidently follow social media blog and news would know that the previous post search facility that Facebook used to offer was withdrawn once the new graph search capabilities were introduced in January 2013. Since then users have been demanding to SEO news and articles sites that this capability should be restored to the Facebook network. Facebook on the other hand had promised earlier that the world reintroduce it.

Going by social media blog and news, it seems like Facebook has already introduced this facility, but only for the users in USA. When this will be rolled out to the other parts of the world remains to be seen.

Content you can search for:

Social media blogs and news have reported that the search facility comes with the rider: you can only search for posts from yourself, your friends, and those you follow. If you don’t know someone, you cannot search his posts. Hence, these posts will remain beyond your search boundaries.

At one point of time Facebook was contemplating rolling out a search facility for public posts as well. However, later the decided against it and introduced this limited search facility. In fact, prior to introducing the graph search, Facebook did have a post search facility. This was withdrawn subsequently once graph search was introduced in 2013.

The important point to note, as per SEO news and articles, is that the graph search will continue to co-exist with the posts search facility. So you can search for friends, and friends of friends using the graph search, and search the posts using post search.

Facebook has said that they are putting a lot of thought into this search capability. There will ensure that posts which are most relevant for the users will show up on the top, and the rest will follow.

We hope that this search facility will be robust enough to fulfil the long-standing demands of the users.

Why SEO Articles And News Are Counted Amid The Most Significant Part Of Search Engine Strategies?

While different methods are utilized in search engine optimization, SEO Articles and news are counted amid the most significant and effective part of search engine strategies. Today content writers are coming up with contents that have right amount of keywords and being SEO friendly, relevant and easily readable these articles benefits a website for getting itself higher visibility. Most of the businessmen today are in the web, thus competition is cut throat and in order to survive it is crucial to have quality and plagiarism free articles with proper optimization to get new business and more visitors. Just having an attractive website in this increasingly competitive era is not enough. Content is king. Thus for receiving proper search engine ranking, good traffic and recognition in online media, having unique, quality content is extremely crucial. If one’s site is not listed amid the search engines’ top pages, then it will not win one much business.

SEO article benefits- a sneak peek

• A recognised way of complementing one’s website
• A single article too can improve one’s inbound links and also appear in SERPs (search engine results pages) via their own right
• A proven method to engage visitors and search engines

SEO news and articles play a crucial part in webpage optimization or a website as a whole. These contents are not mere news and articles, but they are more powerful compared to the normal contents. Thus, they help in taking the site to new visitors, ultimately converting these visitors into future customers. The advent of SEO writing solutions has opened new doors for a new genre of marketing concept. For this purpose, more and more SEO content writing organizations and experts are coming up that offers such solutions as well as latest updates on SEO for the benefit of the clients.