Many websites have lost their rankings post May 20, 2014, the day Google launched Panda 4.0, so far the latest update of the algorithm. Poor content of the websites is the reason for the dip in the rankings and Panda 4.0 is just meant to identify websites with poor content and keep them away from the rankings. This is being done to meet Google’s objective of providing more relevant information to searchers by improving the quality and relevance of the web pages that are displayed in the search results. This has been one of the most sensational topics presented in various SEO & SMO News & Articles for the past couple of months.
Impact of the change
According to several SEO Articles & News, websites like ask.com, ebay.com and biography.com are among many websites that have been downgraded in Google rankings by almost 70%. Poor content of these websites have resulted in their downfall, more so because these websites depend on content that is automatically generated that has been found to be below par according to the new algorithm.
The key targets
Panda 4.0 has specifically targeted aggregator websites; that is websites that gather information from other online sources instead of creating their own original content for posting. News sites that relay celebrity gossip sourced from news agencies, Press portals, Weather portals and Price comparison sites are some of the sites that have fallen out of Google’s favor in website rankings.
Improve your website
If you want to remain out of the reach of Panda 4.0 here are some tips to enhance the quality of your website:
Impact of the change
According to several SEO Articles & News, websites like ask.com, ebay.com and biography.com are among many websites that have been downgraded in Google rankings by almost 70%. Poor content of these websites have resulted in their downfall, more so because these websites depend on content that is automatically generated that has been found to be below par according to the new algorithm.
The key targets
Panda 4.0 has specifically targeted aggregator websites; that is websites that gather information from other online sources instead of creating their own original content for posting. News sites that relay celebrity gossip sourced from news agencies, Press portals, Weather portals and Price comparison sites are some of the sites that have fallen out of Google’s favor in website rankings.
Improve your website
If you want to remain out of the reach of Panda 4.0 here are some tips to enhance the quality of your website:
- The information of the articles should be trustworthy.
- Do not generate content with an eye to ranking, instead focus on the genuine interests of the readers in selecting topics.
- Describe the topic comprehensively.
- The page should generate enough interest in readers who might like to bookmark it or share it with others.
- The value of the page should be substantial to the readers as compared to other search results.
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